Corporate photography is rarely about “just a few pictures”. There are clear goals behind it: A website should look modern, applicants should be attracted or customers should build trust.
To ensure this is successful, we start every project with a clear photo shoot briefing – always together with you.
Because only if we ask and answer the right questions right from the start will the shoot be professional, efficient and successful.
This is exactly how we work – right from the start.
Our approach: Briefing as an integral part of the process
With us, a briefing is the first step on the way to your images.
We take the time to understand your brand, your goals and the planned use of the photos. On this basis, we develop a concept that runs like a red thread through the entire shoot.
For you, this means: no surprises on the day of the shoot, a clear process and images that work exactly where they are needed.
What we clarify in the briefing
To ensure this is successful, we always prepare the briefing together with you. Typical points are
- Contact persons & responsibilities – with all important contact details
- Target group & intended use – customers or applicants, website, social media, print
- Desired effect & message – should the images convey reliability, dynamism or creativity?
- Image look – colors, style or look & feel
- List of motifs – portraits, scenes in the company, groups, products, work steps
- Mood boards & sample images – positive and negative role models for the visual direction
- People & roles – management, team, employees – who in which motive.
- Outfits & accessories – dress codes or props
- Location specifications – office, outdoor, production facility, architecture or lighting conditions
- Procedure & schedule – When and where we photograph what!
The advantage for you
A good briefing saves time and resources.
On the day of the shoot, everyone involved can concentrate on the essentials: the pictures. We know which motifs are important, who is needed where and when – and you can be sure that your expectations will be met.
As a duo, we complement each other perfectly: from the image concept to the organization of the shoot day.
When is a compact briefing enough – and when do you need more?
- For business portraits of the management, employee portraits or LinkedIn profile pictures, a brief consultation is often enough – background, format, style.
- Forlarger projects such as employer branding, visual storytelling or corporate reports, a detailed briefing is essential. This is where we define the visual language, subject lists and the process in advance so that everything runs smoothly on the day of the shoot.
In this way, we ensure that the result is not only visually impressive, but also supports your communication goals.
Our promise
We carry out every project with a briefing – whether it’s portraits, employer branding photos or a complete company reportage.
This is how we ensure that the images are not only aesthetically pleasing, but also have a strategic impact.
And our aim is to make your work as easy as possible: structured preparation, relaxed implementation and strong results.
👉 That’s why every photo shoot with us starts with a briefing.
Because: Good pictures don’t happen by chance – they are the result of good planning.