Tips for HR and marketing
Professional portraits show more than just faces. They convey attitude, personality and professionalism – at first glance. Used correctly, they strengthen the employer brand, promote trust and create visibility.
To ensure that the shoot not only delivers good pictures, but also runs smoothly, it needs: preparation!
5 points that improve every shoot:
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- Clarify the purpose: What are the portraits needed for? Website, LinkedIn, PR, internal communication?
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- Determine the location: Directly at the workplace, in the mobile studio on location or in the photo studio in Berlin-Kreuzberg?
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- Define the look: Uniform or individual? Which look? Business formal or casual?
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- Internal communication: What to wear? What to bring? When is who’s turn?
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- Plan your time realistically: 8-30 minutes per person depending on the concept – plus styling and selection if necessary.
Our tip: Good pictures are taken on both sides of the camera. Clear preparation creates trust – and you can see that in every picture.
Download our guide (only available in German)
“Mitarbeiterportraits – Tipps für HR und Marketing” summarizes all the important points in a compact format – ideal for HR and marketing managers and anyone entrusted with planning team photos or employee portraits.